Mercedes-Benz New York Fashion Week has come and gone...and I went on a mini-vacation for most of last week, hence the lack of posts here. However, since spring is still months away, there will be plenty of time to review the shows I didn't get to.
In regards to New York Fashion Week, I did come across an article at BusinessWeek that talks about the "numbers" involved in producing a runway show. It comes as no surprise that it can cost close to $100,000 - maybe even more depending on props, shoes, backdrop, etc. - to show your wares in Bryant Park. It's an extraordinary price to pay, but you figure all the press you get for it is certainly worth it - especially if it equates to high sales.
If fashion marketing and the "numbers" is your area of interest, you might like these resources:
- Fashion Brands: Branding Style from Armani to Zara
- The End of Fashion: How Marketing Changed the Clothing Business Forever
- Fashion: From Concept to Consumer (8th Edition)
Pictured here is a shot from backstage at the Temperley London show in New York. Photo credit: Mercedes Benz Fashion Week Newsgroup
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