However, all the PR people I've been in contact with have been pleasant to deal with. I admit that I've dismissed PR reps and didn't think of them as very important. I just think it's annoying when you try to contact a designer or company and they brush you off and tell you to talk to their "people". Well, I've come to realize that public relations is vital. A PR firm pretty much serves as your marketing team. That said, I recently found out about a new PR firm called The Vanguard, a full service public relations and branding agency serving the fashion and beauty industries. To stand out from other firms, The Vanguard has a program called The Vanguard Bright Eyes Designer Outreach Program (a.k.a. The BEDOP). This is a month long program that helps emerging designers:
how to write a press release- pick the perfect brand name
- compile a database of industry professionals to connect with
The founders of The Vanguard, Jennifer Smith Tapp and Kristin Ann Janishefski, both have extensive experience in the fashion industry. They choose clients that have the same vision and passion that they have. Kristin says, "I believe that with drive and determination, anything is possible. The world wasn't made overnight, but I can do my best to make a change in a little less time than that." That's what I like to hear!
Photo Credit: Photographer Jason Barbagelott...
Related Post:
Five Tips to Get Noticed in the U.S. From Pierce Mattie PR
» How to Be Successful in Fashion Public Relations from TheRunwayScoop
It's interesting to see how marketing and public relations has changed in the past couple years alone. Although I wouldn't go as far as to say that the pitch is dead, I think it's more about how you pitch to... [Read More]
Tracked on: January 3, 2008 8:19 PM | Permalink to Trackback