However, for fashion designers and virtually any company in the fashion industry, YouTube is proving to be a successful marketing medium. The best thing about it is that it's a FREE service.
A word of advice before you post a video: Don't just throw up a 30 second commercial pitching your brand. Add some value to your video by providing fashion tips or stage your own runway show for people to see what you have to offer.
Here's an example of a fashion video that I like: FordModels.tv promoting Bluefly clothing
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» Malcolm Harris and DIY Public Relations from TheRunwayScoop
"...Our passion is enough to get us through anything..." That's what Malcolm Harris says about fashion designers in this video I found via his interview with The Business of Fashion. Just yesterday I was talking about how YouTube is... [Read More]
Tracked on: September 22, 2007 7:45 PM | Permalink to Trackback