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Oct 5
Kimora and the Success of Baby Phat

If you didn’t already know, Kimora Lee Simmons a.k.a. Miss “Baby Phat”, has her own TV show called Life in the Fab Lane.  I still have yet to see the show, but I did come across this little clip of the show over at YouTube

Here’s another video of Kimora on the Tyra Banks Show where she talks about the transition from being a model to becoming a designer.  


I think what has made the Baby Phat brand so popular is that Kimora has established her credibility in the fashion world.  She’s been a model and has worn dozens of designers down the catwalk.  She knows fashion.  In addition to that, the Baby Phat brand has mass urban appeal, plus it’s affordable.  

Baby Phat is available at Macy's...Get Kimora's Picks for Fall at BabyPhat.com  

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5 Comments/Trackbacks




I've long been a fan of her and it's good to see her rise to prominence.

I love walking the catwalks.

Do you think a girl should be modeling at my age?

Thanks!

Maddi
www.maddison-model.com

It's good that she made the distinction between being a celebrity turned designer and a designer who happened to become a celebrity. Baby Phat and the parent house Phat Pharm have been around for a long time and are as important to urban fashion (specifically Hip-Hop) as Adidas was. I have never considered Baby Phat is not a "celebrity" line.

J - Yes, Kimora is definitely driven to succeed and I'm happy to see her doing her own thing...

Maddi - I don't think you're every too young to model - as long as you have your priorities straight and don't fall into the trap of never being skinny enough

Kimberlee - Baby Phat has been a key player in urban fashion. Every other girl 'in the hood' wears Baby Phat...

kimora need to keep on with baby phat cuz that is a good thing for girls can have some thing nice to wear on a girls night out!!very girl i see has baby phat on i myself wears and i lover her semll good that she be haveing that samll so good so kimora keep doing yo thang

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