When deciding what to stock in stores, Erickson says: "Some stores rely so heavily on the computer to tell them what to buy and so little on their own taste that the clothes in the stores are dull, with nothing different to excite us. A few others take the opposite approach, using mostly gut and only a smattering of statistics."
Many stores also take into consideration the area where the store is located and the type of people who shop there. It's common to see the same chain of stores in a particular city or region each carrying different styles, colors, or patterns of an item.
Read more about The Materialist. I love his philosophies about fashion and style...It applies to women as well!
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