Fashion Industry discussion, review, analysis, news, and information

In the streetwear fashion circles, Billionaire Boys Club is a brand that is setting trends in 2007.  Music mogul Pharrell Williams appears to be following in the footsteps of another music sensation, Russell Simmons.  Simmons started the fashion brand Phat Farm which is one of the leading companies in urban and street wear. 
Yesterday Billionaire Boys Club/Ice Cream opened up their flagship store in New York amidst a crowd of fans who came to show their support (other stores in Hong Kong and Japan).  Pharrell's partner in this venture, Nigo, is also a music/fashion entrepreneur who helped with the designs. 

Pharrell told AllHipHop.com that he learned alot from Marc Jacobs and that "its quality first - quality over quantity".