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Nov29
Billionaire Boys Club/Ice Cream Open NYC Flagship Store
Maria Palma November 29, 2007
Know More: Fashion News 5bartechnicaltrading, Fashion News
In the streetwear fashion circles, Billionaire Boys Club is a brand that is setting trends in 2007.  Music mogul Pharrell Williams appears to be following in the footsteps of another music sensation, Russell Simmons.  Simmons started the fashion brand Phat Farm which is one of the leading companies in urban and street wear. 
Billionaire Boys Club/Ice Cream Opening in New York 2007
Yesterday Billionaire Boys Club/Ice Cream opened up their flagship store in New York amidst a crowd of fans who came to show their support (other stores in Hong Kong and Japan).  Pharrell's partner in this venture, Nigo, is also a music/fashion entrepreneur who helped with the designs. 

Pharrell told AllHipHop.com that he learned alot from Marc Jacobs and that "its quality first - quality over quantity". 

2 Comments/Trackbacks




I love pharrell so much his style is so crazy. Im more into the really preppy look tho, Ive been doin a lot of shopping at express in Hollywood and Highland lately. They have every store i could ever really want to shop at. Anyone else been, such a great place.

Posted by: Code Money | December 1, 2007 10:56 AM | Permalink to Comment

BBC's marketing is phenomenal.

Posted by: Snarkfanity | December 5, 2007 10:21 PM | Permalink to Comment

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« Customer Service in the Fashion Industry: Call For Submissions | Main | The Key to Success When Selling to Department Stores »

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