The logo is there to tell you what the car is, not who you are. Truth is, logos don't really do much of anything. They don't make you cooler. They don't make the product better. In fact, a logo means nothing. Unless, of course, the company behind it means something.
This car ad can be applied to the fashion industry as well. Do you allow a logo to define who you are? Do you feel "cooler" for carrying a certain brand of handbag or wear a certain shoe?
Unfortunately, many people in this world do feel more important for wearing a certain brand - as if they'll be happier. Happiness that is short-lived because pretty soon they'll realize that something else will come along that they "have to have", thus sending them back to square one - another day, a dollar short.
If you liked this post, you might also like reading: Summer Book Review: Chasing Cool
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We hear all time that labels are for fashion victims, logos aren't you, etc...
But same principle applied, your clothing isn't you either, or any other thing you own, not even your education or knowledge, not even what you do... Who you really are is a question that is actually rather religious in nature...
But all those things you own or do are telling a thing or two about you... Logos may tell more about company or product behind it than about you but they do tell something about you too...
Posted by: Bilal | November 18, 2007 9:13 AM | Permalink to Comment