Fashion Industry discussion, review, analysis, news, and information

YouTube is no longer for your average, amateur, or aspiring movie producer.  Big name companies are taking advantage of this video hosting website to peddle their products for free.  Even companies like Barneys New York are making a name for themselves on YouTube (found via the W Editor's Blog)...

Now that's funny!  Perhaps Macy's can learn or thing or two from this video.  I've always thought it was a bad idea for them to spend $100M on a TV ad campaign when they could hire two people who actually care about their company to do the marketing for them on YouTube.  (By the way, to any Macy's executive reading this: I only charge $100 an hour for consulting - see how much money you could be saving?)

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YouTube:  Free Marketing For Your Fashion Brand