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Dec14
Want to Sell Handbags? Ditch the Model

For a little Friday funny, check out Fashionista's post, "How to Model a Handbag". 

As I browsed through the latest issue of Vogue all I could do was yawn at some of the recent fashion ads.  Same ol', same ol'.  They're just not visually stimulating anymore. 

Here's someone who's doing ads right:  Marc Jacobs.

 

Marc-Jacobs-Ad-2007.jpg

Ok, some of you may think that this ad is very boring.

After all, it's just a picture of a purse, right?  However, hear me out and let me give you two reasons why I think this is smart advertising:

1.  You don't have to shell out thousands of dollars to hire a model, hairdresser, makeup artist, etc.  Want to save money?  Ditch the model.

2.  The model is distracting anyways.  The idea is to sell the handbag, so the focus should be on the handbag, not how pretty or well-dressed the model is.  When I read other fashion blogs, it's always about "Did you see WHO is modeling for..??" and not "Did you see that bag in that ad?" 

4 Comments/Trackbacks




This is really interesting. I do look at bags for bags' sake, so I do prefer the "sans model" approach in creative materials designers and fashion houses produce. That said, online retailers should still include shots with models (or at least a mannequin) to provide an idea for the proportion. I don't know what that additional cost means but I find it more helpful when I'm actually shopping online.

MKO,

Yes, I think it's ok if you're selling these purses online...

Thanks for stopping by ;)

I do understand the comment about online with the model for size sake, but for a magazine shoot this would catch me. Because its different. Online guys do list the sizes in their adds. So hum? Interesting points

» Spring/Summer 2008 Fashion Ads We Love from TheRunwayScoop
As Lauren Goldstein Crowe points out, the fashion ad campaigns for next spring/summer are coming in and she makes note of the Valentino ads that actually highlight the products and not the models ;)  FabSugar agrees.  I see that someone... [Read More]

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