No, unlike many retailers, Zappos has chosen to market themselves on the foundation of providing excellent service - something many fashion retailers seem to have overlooked nowadays. And if you've ever seen other Zappos ads, you'll notice that they don't use gorgeous or half-naked models to market their products. They use ordinary-looking people and witty ad copy.
Would this type of ad work for high-end retailers or fashion houses? Perhaps not, but hey, it'll be something different to try out.
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