Haute Mimi introduces us to a new website called In Eyewear which has an interesting feature where you can upload your picture and "try on" glasses online. I've never been sunglass shopping online before - I'd much rather try glasses in person. However, if more websites offered this type of feature I might consider searching online for my next pair.
Just for fun and a little afternoon entertainment, I thought I'd see what a pair of Bvlgari sunglasses looked like on me...
What will online retailers think up next?
This idea of fashion venturing into this virtual world has been on my mind this week and I wonder how runway shows would be in the future. Would designers and/or companies think about doing virtual shows like Target or Diesel has done? Imagine as a fashion designer being able to simultaneously put on shows in different countries. Of course, it wouldn't really compare to being able to see the collection in person, but in terms of marketing and exposure, it could be something to think about.
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