The Indie Breakfast Club shares some thoughts and comes to this conclusion:
"...aiming for just the right amount of fashion seems to be the answer!"
John Galliano and Marc Jacobs Show the Way
Every season John Galliano and Marc Jacobs produce shows that create viral buzz both in offline and online fashion circles. Every other day I go into my feed reader and someone is talking about one of these designers and their latest creations. Even when John Galliano first debuted his line with Christian Dior, he was received with The New York Times headline: "Among Couture Debuts, Galliano's is the Standout"
Granted, both Galliano and Jacobs have a unique sense of style and many have questioned the "wearability" of their collections. However, we can't dismiss the fact that they bring attention to the fashion houses that sign their paychecks.
In my previous post on this subject (What It Takes to Survive in the Fashion Industry) I asked the question: What can you do to better market your fashion business? I'd like to explore now the different ways any fashion designer or brand can get more exposure...
How to Stand Out From the Crowd
- Give people something to talk about. Everyone likes a good story and John Galliano is great at telling a story with his runway shows. Take, for instance, this little scene from the Fall 2008 runway show at Paris Fashion Week...
If your brand isn't on the runways, then create a story through the visual merchandising in the stores or create your own pseudo fashion show and upload it to YouTube.
- Challenge yourself to think outside the box. Which brings us to...
- Engage with people via social media platforms. Even Marc Jacobs is known to visit Cathy Horyn's blog and leave a comment. This is where you can really get ahead of the game because apparently many famous fashion designers have computerphobia. Potential customers are everywhere online...MySpace...Facebook...and they're hanging out at fashion communities like TeamSugar and Coutorture. It's just a matter of partnering with these online communities and engaging with fashionistas.
- Think innovatively. What can you do to make the little black dress exciting again?