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WWD.com has reported that Kimora Lee Simmons is launching a new line for the department store, J.C. Penney. It's called "Fabulosity" and will offer items ranging from $29 to $108. The line will hit stores just in time for back-to-school season. The first question that came to mind was, Isn't Kimora afraid of over-saturating the market? After all, her Baby Phat brand is being offered at Macy's. I understand if Kimora wants to make her products more accessible, but the price points she'll be offering at J.C. Penney is about the same as Macy's. Could Kimora Lee Simmons' Baby Phat suffer the same fate that Liz Claiborne did last year? We'll just have to wait and see...
I think companies that expand beyond their core tend to overextend themselves. Take Gap for instance, they used to just do basics and since they've gotten away from that niche, I think the quality of their core goods has deteriorated significantly. On top of that, their prices are a bit inflated. What do I look like paying $30 for a tank top? Wasn't part of the company's draw high quality, cute basics at a reasonable price? $30 for a tank is not reasonable.
...ok so that was off topic...sort of. LOL
Posted by: Kimberlee Morrison | April 3, 2008 5:31 PM | Permalink to Comment