Fashion Industry discussion, review, analysis, news, and information

When you think of fashion in Los Angeles, I'm sure many of you conjure up pictures in your mind of bleach blondes wearing short-shorts and Uggs or anything you see in Seventeen Magazine.  For those of you who have been reading my blog for some time know that I've complained from time to time about the lack of "style" in L.A.   Well, here's a video by Style.com that shows us that there are indeed people in L.A. who do create their own style instead of following the herd...

If you live in L.A. and defy L.A. style, I'd love see what you wear!  Send your photo to maria [at] therunwayscoop [dot] com.  I'll publish your photo here in an upcoming post! 

Just in case you didn't know, I live in San Diego and the fashion sense here is about the same as L.A., although there are exceptions, like Laura Gambucci.