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Jul18
Celebrity-Less Fashion Ads
As I browsed through the August 2008 issue of “W” Magazine, I noticed something worth noting: no celebrities in fashion ads.  Oh, well, except for one:  Gywneth Paltrow for Tod’s.  Other than that, the ads for Valentino, Prada, Gucci, St. John, YSL, etc. displayed “real” models.

W-Magazine-Aug-2008.jpgWhy I find that such an exciting thing to mention goes without saying.  My long-time readers understand my dis-like for celebrities in fashion ads.  Although I have looked at it from a marketing perspective and have come to accept that yes, celebrities sell products.  Yes, an ad or product will get more buzz if it’s attached to a famous face.  Blah, blah, blah.

But what if we could change that mentality?  What if we gave more opportunities to aspiring models instead of giving the photo shoot to a celebrity? 

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2 Comments/Trackbacks




Now all we need to do is remove the people, nah just the models. We should instead have real women, perhaps customers, or just fans of the brand.

Long time readers of my blog know I detest models. I actually prefer celebrities because they tend to be and look more interesting and even occasionally, sort of "real".

But I don't think celebrities or even pretty faces belong in certain ads when they detract from the product, like aesthetic products as fashion ones are.

At least models in the ads help me to ignore the person, and focus on the purses. ;-) That being said, I don't even personally find models all that attractive, far too oten.

Also, why is young women aspiring to be models something we should support? There's too much drug use in the industry, first of all, to be a moral thing for anyone to do. And then of course there's the lack of doing something real and meaningful, and putting themselves through the pain and literal starvation.

I firmly believe we should discourage modeling.

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