Why I find that such an exciting thing to mention goes without saying. My long-time readers understand my dis-like for celebrities in fashion ads. Although I have looked at it from a marketing perspective and have come to accept that yes, celebrities sell products. Yes, an ad or product will get more buzz if it’s attached to a famous face. Blah, blah, blah.But what if we could change that mentality? What if we gave more opportunities to aspiring models instead of giving the photo shoot to a celebrity?
Now all we need to do is remove the people, nah just the models. We should instead have real women, perhaps customers, or just fans of the brand.
Long time readers of my blog know I detest models. I actually prefer celebrities because they tend to be and look more interesting and even occasionally, sort of "real".
But I don't think celebrities or even pretty faces belong in certain ads when they detract from the product, like aesthetic products as fashion ones are.
At least models in the ads help me to ignore the person, and focus on the purses. ;-) That being said, I don't even personally find models all that attractive, far too oten.
Posted by: DesignerElla | July 21, 2008 1:00 PM | Permalink to Comment