Fashion Marketing Archives

Jun29
Fashion Bloggers Getting More Recognition
Maria Palma June 29, 2008
Know More: Fashion Blogs, Fashion Marketing BryanBoy, Rumi Neely
I love to see fashion bloggers get recognized - especially when it's international recognition.  Take, for instance, Rumi Neely.  She was featured in the July 2008 issue of Vogue Girl in Korea.  Then there's BryanBoy who was noticed by Marc...
Posted at 3:13 PM | Permalink | Comments
May10
Notes For PR Reps: How to Pitch to Fashion Bloggers
Maria Palma May 10, 2008
Last year I wrote about public relations in the fashion industry and with the growing number of fashion bloggers receiving pitches from PR people, I thought it was time to revisit the subject.  Bloggers are a different "species", for lack... Continue Reading
Posted at 5:26 PM | Permalink | Comments
Apr29
Fashion Marketing 2.0
Maria Palma April 29, 2008
The other day I browsed through Teen Vogue because I was curious as to what kind of ads are being printed these days.  Basically what I saw were the same ads as the regular Vogue.  In a nutshell: forgettable.  No,... Continue Reading
Posted at 12:02 PM | Permalink | Comments
Apr 8
Karl Lagerfeld Enters the Dark Side
Maria Palma April 8, 2008
Many of us hail Karl Lagerfeld as a fashion genius who not only is a great photographer, he has also created phenomenal designs to Chanel and Fendi.  Now there's word that he's going to be featured in the much anticipated... Continue Reading
Posted at 2:17 PM | Permalink | Comments
Mar29
Fashion Bloggers Getting More Attention From Key Players in the Industry
Maria Palma March 29, 2008
WWD.com has an interesting article about the rise of fashion bloggers and bringing them into "the club".  It features Tina Craig of Bag Snob who has a tremendous following (myself included!) Blogging has become a very lucrative business.  For those... Continue Reading
Posted at 1:47 PM | Permalink | Comments
Mar10
Standing Out In the Crowd: A Lesson From the Fashion Masters
Maria Palma March 10, 2008
In the fashion world it's so easy to get lost in the crowd.  The lineup of fashion shows during major fashion events like New York Fashion Week or Paris Fashion Week is overwhelming to say the least.  The big names... Continue Reading
Posted at 12:09 PM | Permalink | Comments
 


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What Do Mother's Day, Consumerism, and the Fashion Industry Have in Common?
Walmart Beating a Dead Horse?
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Antonella Barba and Changing Fashion Industry Marketing
Marketing For Your Fashion Line
Old Navy Commercial: Thumbs Up
Dolce & Gabbana: Gang Rape Is Not Artistic
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Using YouTube To Market Your Fashion Business
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Lucky Brand and Political Messages
Brits Spending More on Apparel
A Blur of Fashion Magazines
Marc Jacobs Hosts Porn Film: Be Careful What You Buy!
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For Kate Spade Fans...

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