TheRunwayScoop: Fashion Marketing Archives

Fashion Marketing Archives

May10	Notes For PR Reps: How to Pitch to Fashion Bloggers Maria Palma May 10, 2008 Know More: Fashion Blogs, Fashion Business, Fashion Marketing Darren Rowse, public relations, Shannon Nelson Last year I wrote about public relations in the fashion industry and with the growing number of fashion bloggers receiving pitches from PR people, I thought it was time to revisit the subject. Bloggers are a different "species", for lack... Posted at 5:26 PM \| Permalink \| Comments
Apr29	Fashion Marketing 2.0 Maria Palma April 29, 2008 The other day I browsed through Teen Vogue because I was curious as to what kind of ads are being printed these days. Basically what I saw were the same ads as the regular Vogue. In a nutshell: forgettable. No,... Continue Reading Posted at 12:02 PM \| Permalink \| Comments
Apr 8	Karl Lagerfeld Enters the Dark Side Maria Palma April 8, 2008 Many of us hail Karl Lagerfeld as a fashion genius who not only is a great photographer, he has also created phenomenal designs to Chanel and Fendi. Now there's word that he's going to be featured in the much anticipated... Continue Reading Posted at 2:17 PM \| Permalink \| Comments
Mar29	Fashion Bloggers Getting More Attention From Key Players in the Industry Maria Palma March 29, 2008 WWD.com has an interesting article about the rise of fashion bloggers and bringing them into "the club". It features Tina Craig of Bag Snob who has a tremendous following (myself included!) Blogging has become a very lucrative business. For those... Continue Reading Posted at 1:47 PM \| Permalink \| Comments
Mar10	Standing Out In the Crowd: A Lesson From the Fashion Masters Maria Palma March 10, 2008 In the fashion world it's so easy to get lost in the crowd. The lineup of fashion shows during major fashion events like New York Fashion Week or Paris Fashion Week is overwhelming to say the least. The big names... Continue Reading Posted at 12:09 PM \| Permalink \| Comments
Jan22	Underwear: Always in Fashion Maria Palma January 22, 2008 The Business of Fashion points out all the talk about the recent men's underwear ads. David Beckham is doing what Michael Jordan has been doing for Hanes for the past couple years - bringing new life to Giorgio Armani and... Continue Reading Posted at 4:13 PM \| Permalink \| Comments
	The Secret to Creating a Great Online Shopping Experience Barbie Goes Hi-Tech: The Future of Fashion How to Be Successful in Fashion Public Relations Holiday Window Displays in San Diego Want to Sell Handbags? Ditch the Model Market Your Fashion Brand or Designs at Flip.com Barney's Loses the Plastic; Gains Love on YouTube David Lynch's Commerical For Gucci: Sell Out or Misunderstood? Target Virtual Runway Show: "It's Overwhelming" Interview with Crosby Noricks of PR Couture Marketing to Future Fashionistas Malcolm Harris and DIY Public Relations YouTube: Free Marketing For Your Fashion Brand Public Relations in the Fashion Industry How Much Does It Cost To Produce a Runway Show? How Fashion Designers Can Stand Out During Fashion Week Anatomy of a Fashion Ad What Happened to Wow Marketing? Summer Book Review: Chasing Cool What Do Mother's Day, Consumerism, and the Fashion Industry Have in Common? Walmart Beating a Dead Horse? Does More Advertising Dollars Equate to Higher Sales? Antonella Barba and Changing Fashion Industry Marketing Marketing For Your Fashion Line Old Navy Commercial: Thumbs Up Dolce & Gabbana: Gang Rape Is Not Artistic Squidoo Fashion Related Lenses Starbucks and Fashion? Oh Yeah… Using YouTube To Market Your Fashion Business Pimps, Hos, Leaders, and Followers My Favorite Holiday Windows in San Francisco The "Posh" Life Extends to Cyberspace Love, Peace, and Gap Lucky Brand and Political Messages Brits Spending More on Apparel A Blur of Fashion Magazines Marc Jacobs Hosts Porn Film: Be Careful What You Buy! Research Says That Women Are Bored With Sexy Advertising For Kate Spade Fans... My Little Gripe About the Fashion Industry

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